The 80 best guerrilla marketing ideas I’ve ever seen is an absolutely incredible set of still photos of extraordinary advertising.
The common theme is how the ads have been physically integrated with the environment to really stand out.
Some of my favourites:
I’ve always appreciated things that have had love, care and attention put into them. Where its obvious that the thing that was created was created for reasons above purely commercial gain.
Don McGlashan says it best in ‘Thing Well Made’ by the Mutton Birds:
To make a thing like that you’d need to know what you were about.
You’d have to know where you were going and go there in a straight line.
And everything else you’d have to shut right out.
Can you see the man who made that?
Can you see him putting it down and standing back?
Can you see the moment when he said “That’s it. That’s perfect.”?
At a time like that you wouldn’t care about your job,
Or your mortgage, or the fight you had with your wife.
‘Cause when a man holds a thing well made,
There’s connection,
There’s completeness when a man holds a thing well made.
Watch live recording of A Thing Well Made by the Mutton Birds
This site is dedicated to this song and to all those people in the world who create Things Well Made.
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Cool!
The Nivea one conveys its msg. better, IMO.