The 80 best guerrilla marketing ideas I’ve ever seen is an absolutely incredible set of still photos of extraordinary advertising.
The common theme is how the ads have been physically integrated with the environment to really stand out.
Some of my favourites:
Earlier this week Google launched the Nexus One by HTC with Android 2.1. At Google were given one of these phones for Christmas — awesome screen and slimline form aside, one of the outstanding-yet-unsung features of the phone is its amazing call quality.
This phone [Google Nexus One]? You gotta try it. Leave the apps alone and try making a voice call with it. You won’t believe it. The Nexus One’s rock-solid voice quality may bring phone sex back to smartphone users.
via The magical chip that delivers Nexus One’s call quality | VentureBeat.
Here’s a uselessly small illustration of how it works:
Sorry that’s a bit small to see. I’ll try and update later with a bigger pic. One of the reasons A1026 is clever because it uses 2 microphones and in essence uses one to sample background noise and ’subtract’ it from the sound being sent. Net result — you can really hear people better in noisy environments, its amazing.
View online demos — they could well be faked up but they convey reality very well (it’d be great if they allowed you to embed the demos in other pages.. but sadly its just one big fat Flash file).
Truly a thing of beauty.
I’ve always appreciated things that have had love, care and attention put into them. Where its obvious that the thing that was created was created for reasons above purely commercial gain.
Don McGlashan says it best in ‘Thing Well Made’ by the Mutton Birds:
To make a thing like that you’d need to know what you were about.
You’d have to know where you were going and go there in a straight line.
And everything else you’d have to shut right out.
Can you see the man who made that?
Can you see him putting it down and standing back?
Can you see the moment when he said “That’s it. That’s perfect.”?
At a time like that you wouldn’t care about your job,
Or your mortgage, or the fight you had with your wife.
‘Cause when a man holds a thing well made,
There’s connection,
There’s completeness when a man holds a thing well made.
Watch live recording of A Thing Well Made by the Mutton Birds
This site is dedicated to this song and to all those people in the world who create Things Well Made.
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