A portable electric bike that can travel at 25km/h? Another world first (for electric bikes) is that it has electronic anti-skid brakes so it stops really well. Apparently.
Invented by some fellow Kiwis. Nice one!
Porsche have outdone themselves with the new Porsche Cayenne ad (requires flash — yes more on the below). I have absolutely no intention nor means of buying such a car but their ad is impressively engaging and a thing of beauty. It is engaging and its integration of Porsche branding within user goals (such as ‘Experience for yourself’ which uses Google maps along with aspirational branding imagery in a really beautiful way. No I can’t link to it because its FLASH see below).
The fact that its basically impossible to include any media or graphics here is somewhat of a glaring oversight. Even a simple video with the highlights plus the great music would be enough. They had ‘download wallpaper’ and ‘recommend on Facebook’ but I just want a little pic in this blog entry. On principle I’m not scaling down the enormous wallpaper pics because they don’t suit my ‘viral social media’ needs.
Despite being just gorgeous this ad shows some cracks in using Flash. My biggest complaint is
It’s still completely gorgeous though. I’ve watched the ad three times already. It is truly a thing well made, with an extremely talented design team who has also spent a huge amount of time thinking about user experience. My hat off to them.
Yeah I’m sure it is but my policy is only to advocate things I have direct experience with and.. well unless you out there happen to live in London and have a 2010 Porsche Cayenne you don’t mind lending me for a weekend… it’ll have to be just about that ad 
I’ve always appreciated things that have had love, care and attention put into them. Where its obvious that the thing that was created was created for reasons above purely commercial gain.
Don McGlashan says it best in ‘Thing Well Made’ by the Mutton Birds:
To make a thing like that you’d need to know what you were about.
You’d have to know where you were going and go there in a straight line.
And everything else you’d have to shut right out.
Can you see the man who made that?
Can you see him putting it down and standing back?
Can you see the moment when he said “That’s it. That’s perfect.”?
At a time like that you wouldn’t care about your job,
Or your mortgage, or the fight you had with your wife.
‘Cause when a man holds a thing well made,
There’s connection,
There’s completeness when a man holds a thing well made.
Watch live recording of A Thing Well Made by the Mutton Birds
This site is dedicated to this song and to all those people in the world who create Things Well Made.
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